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Scale content velocity
with AI generated,
human curated creative
Fables is an AI content studio that helps brands create content. Better. Faster. Cheaper.
Fables brings ideas to life using generative AI with top tier engineering, art, copy, design talent driving creative excellence.
Creative experimentation, cost savings, A/B test approaches, cinematics and many other benefits.
Portfolio
Featured project
VS Mani & Co
Project Type
Brand film highlighting hand crafted product preparation for brand anniversary
Challenge -
The challenge was to recreate a food preparation set which needed to have complex visual elements (older artiste/ wrinkles/ potato/ spuds/curry leaves singeing at the edges on frying) and character consistency in the frames which are very distinct from each other.
Approach -
The team created a custom LoRA (a custom server that was trained on existing product shots of the chips, brand book) that ensured that all visuals generated by the AI models would only create from within the brand universe. Character consistency and detailing was iterated with a combination of the LoRA, Runway ML, Kling and other platforms that went into creating the film.
The challenge was to recreate a food preparation set which needed to have complex visual elements (older artiste/ wrinkles/ potato/ spuds/curry leaves singeing at the edges on frying) and character consistency in the frames which are very distinct from each other.
Approach -
The team created a custom LoRA (a custom server that was trained on existing product shots of the chips, brand book) that ensured that all visuals generated by the AI models would only create from within the brand universe. Character consistency and detailing was iterated with a combination of the LoRA, Runway ML, Kling and other platforms that went into creating the film.
Trusted by some of the world's most vibrant and
innovative brands.
Who we’ve worked with
What We Offer
AI content creation from concept to go-live.
Product statics & films
Social films
Performance creatives
Cinematics for primary production
A/B test films
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What our Clients say
"While lot of people can create AI generated statics & films, the Fables team’s mastery of the craft is excellent. Their understanding of what enterprise brands look for, their ability to ensure excellent character consistency and attention to detail is very reassuring."
GD Prasad
Founder, VS Mani
Founder, VS Mani
Welcome to Fables, where exceptional artists and visionary brands come together to tell better stories.
Backed by Punt Partners, Fables is a collective of Gen AI creators, technologists, and storytellers. A studio where creativity meets computation, and every frame is crafted with heart, precision, and purpose.
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